One brand, applied consistently.
These guidelines cover logo usage, color, typography and voice. When in doubt, download the exact asset from the library rather than recreating it — and check with brand@selcom.net before approving anything unusual.
01
Logo
Do
- Use the logo files from the Logos category — never a screenshot or recreation
- Keep clear space around the mark of at least the height of the "S" on all sides
- Use the monochrome version on busy photography or dark backgrounds
Don't
- Stretch, rotate, recolor or add effects (shadows, outlines) to the logo
- Place it on a background that doesn't meet contrast guidelines
- Combine it with another logo without sign-off from the brand team
02
Color palette
Placeholder palette — replace with Selcom's approved brand hex values from the brand team before publishing.
03
Typography
DISPLAY / HEADLINES
Selcom Sans Bold Aa Bb Cc
BODY / UI TEXT
Selcom Sans Regular — used for paragraphs, labels and product interfaces. The quick brown fox jumps over the lazy dog.
Font files live in the Color & Type category — install locally, don't substitute a system font.
04
Voice & tone
Sounds like us
- Clear, direct, plain language — no jargon
- Confident without being boastful
- Helpful first, promotional second
Doesn't sound like us
- Overly formal or corporate phrasing
- Exclamation marks and hype language
- Technical financial jargon without explanation
05
Need something not covered here?
Email brand@selcom.net for one-off approvals, partner co-branding, or anything outside standard usage.